ILS is a reflection of men's co-interactions, and illustrates how friends, brothers or lovers perceive each others.
Lensed by Campbell Addy, the campaign unveils how a group of young men becomes one, sharing with and completing each others.
Though bonded by fragile ties, protecting and preserving themselves is an essential part of their connection. Together, they become stronger as each one of them reveal his true self.
Their relationships are depicted in a short film directed by Loic Ougier.